Del Hui Loves Jay Chou

Host: Hello, netizens and friends. Welcome to the live broadcast of the 20th International Sports Expo held in Chengdu. Sitting beside me is Ms. Fang Hui, the marketing director of Delphi China Co., Ltd. We met this person after the last interview. She is Mr. Zhang Qing, General Manager of Beijing Mobile Sports Development Co., Ltd. This interview is at the beginning of the battle. In the afternoon, Jay Chou, the spokesman of Del Hui, will come to our venue. Ms. Fang, it has been several years since we signed the contract with Jay Chou in 2003. What kind of development route did you want to pursue when signing with Jay Chou? President Fang: From 2003 to the present, our sports brand is a basketball expert regardless of his personality. His personality, style, positive image and talent are very consistent with the brand. Our cooperation relationship is very good, and we are more and more mature and have more and more tacit understanding. It will last for a long time. Compere: From the perspective of publicity and endorsement, Del Hui means taking the route of an entertainment sports brand. President Fang: Now is the market for young people. We will always take the entertainment route when young people promote brands. Most Chinese sports brands look for their own style, and we are with young people. At the beginning, such a choice of sports brand was in a hazy stage, but later, the route made the benefits better and better, which was different from everyone else. Host: President Zhang, what do you think is the relationship between sports marketing and entertainment? President Zhang: Then I will share this view. In "Satellite TV Dictionary", sports itself is a kind of entertainment. At first, it is for interest. Later, whether it is a competitive game, it has changed from spontaneity to self-consciousness. From sensibility to rationality, how can sports develop entertainment without giving up sports itself. Host: What did Del Hui do for the 2008 Olympic Games? President Fang: We mainly want to have a positioning, whether it is entertainment or sports. In 2008, we will improve product technology, apply technology to specialty, and research and develop product quality technology. Delphi's consumers love sports. In 2008, we followed the entertainment route and the trend of the event arrangement. Host: It seems that more technology combines sports and entertainment, and professional and entertainment. President Zhang: If sporting goods are not supported by professional performance, and the competition field is large, the competition will be more intense, they will enter the same competitive field with Jeanswest and Zudanu, which is not a rule. President Fang: No matter what you do, you will eventually return to the products. Consumers choose products with higher requirements. We should adapt to market requirements and improve product performance. President Zhang: Through Tengxun, we used to wear colored glasses when we looked at our local sporting goods. Over the past decade, we have made great progress in upgrading, management and technology research and development. Good things need interactive entertainment and better opportunities for participation. Host: OK. Since time is limited, we can't talk with President Fang in depth. We hope that more netizens will pay attention to Del Hui, not only to Jay Chou, but also to the development of sporting goods. In the afternoon, our website will also have Jay Chou, the spokesman of Delphi, and please click to watch.