Jiangmen Shoe Enterprises Firmly Believe That "The Tide Hits The Sand And Sees The Real Gold".

This year, footwear production in our city is troubled by many factors, such as rising costs, export tax rebates, trade barriers and so on. Exports dropped by nearly 3 in the first 6 months compared with the same period last year.

This unprecedented cold current has made many shoe making enterprises in our city stumble and even fall.

The author hopes that this cold spell can be passed in the early days, and that enterprises that are expected to survive in the cold spell can quickly find new operational magic weapons and take the pition to grow.

Our shoemaking enterprises are mainly concentrated in Heshan, mainly in the production of high-grade leather men's shoes.

After nearly thirty years of development, the footwear industry in Heshan has formed a larger production scale and a complete matching system. It produces 60 million pairs of men's shoes each year, accounting for 1/6 of the total leather shoes of the whole province, with nearly 400 manufacturing enterprises and more than 600 trade enterprises.

Although the footwear industry in Heshan has a certain scale of enterprise group, but the brand group is relatively scarce. Besides the brand of some other regional brands, such as the required heights, the ant crown and so on, the footwear industry in Heshan has not yet produced a national famous brand. Many enterprises are working for others, making OEM production for some major foreign brands.

In contrast to this situation, the shoe making industry in Jiangsu, Zhejiang and Fujian has been developing rapidly. In recent years, many famous brands have emerged, such as Anta, red dragonfly, Daphne, BELLE and so on.

Compared with these shoemaking enterprises with big brand effect, the shoemaking enterprises in our city are obviously weak and weak. When the cold current hits the market, it is hard to avoid being the first to feel tight.

A fact that can not be ignored is that in fact, the starting point of shoemaking enterprises in our city is not low.

The men's shoes produced in Heshan are fashionable and trendy, keeping pace with the international trend. Their products enjoy a good reputation both at home and abroad.

Not long ago, Heshan was also named jointly by Guangdong Footwear Manufacturers Association and Guangdong Leather Association for "Guangdong men's shoes production base".

Heshan footwear industry, which has the advantage of certain industrial clusters, can provide OEM for the world's famous brands. It also has the strength and courage to build its own brand and local strength brand.

After the export crisis, the shoemaking enterprises in our city should take the courage to break the boat and adapt themselves to the market and take the initiative to adjust their business ideas. On the one hand, we must learn from the good industrial foundation and technological strength to learn shoe-making enterprises in Jiangsu, Zhejiang and Fujian, and actively create their own brands. On the other hand, we need to expand our domestic market.

Under the current situation, our shoemaking enterprises must never neglect the domestic market as they used to, but focus solely on opening up foreign markets with rampant barriers.

In the face of the current situation, the vast number of shoe making enterprises in our city should never be too pessimistic.

I think, at present, the crisis provides us with an opportunity. As long as the enterprises adjust their thinking in time and think more of the ways, the difficult times will always pass by, and those enterprises that are going through the cold currents will not fail to lead the shoemaking industry of our city to take off again.