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Hezhou: The Weather Is Cold And Warm &Nbsp; Clothing Sales "Three Seasons Contend".

2010/10/19 14:11:00 69

Clothing Sales In Hezhou

Since the Mid Autumn Festival,

Hezhou

The temperature appeared cool in the morning, late in the evening, and hot at noon. People wearing anything on the street had short sleeves, long sleeves and jackets. Many people joked that it was a season of chaotic clothes.

And businessmen are also looking for business opportunities. In order to adapt to the climate, put the summer, autumn and winter clothes together, and the clothing store staged a scene of "three costumes".


The three quarter

clothing

Qi contends favorites


In Hezhou, many new clothes, such as knitted sweaters, suits and jackets, occupy an important position in the shops. They frequently appear on the display windows and rush to the limelight, while some summer clothes are piled up to the discount area and enter the sprint stage of the end of the season.

Some cotton padded clothes, down garments, and woolen jackets also appeared on the shelves, sporadically, "three seasons costumes" Qi Liang.


In a clothing store, sales promotion momentum is very strong, "summer clothing full court 60 percent off", "new products autumn clothing low to 22% off", "winter clothes 50 percent off", the various kinds of low price discounts made by businessmen are dazzling, and let many consumers heartbeat, eager to buy.

How do consumers plan to sell multi season clothing at a low price?


"It's quite economical to buy a summer suit now. You can get two pieces of money for a dress before, and you can wear it several times like this."

Ms. Chen of the public said, but there is another way of thinking about autumn clothes and winter clothes. "Half off of winter clothing is cheap, but basically it is last year's style, and the number of codes is not complete."

Although there are discounts for autumn wear, it also needs a few hundred yuan, or when the discount is low. "


It is understood that many people are cool about winter clothes, and have a wait-and-see attitude towards autumn clothes, and have a special liking for season changing goods and cheap summer wear.

A salesperson at a clothing store said, "there are still many people buying summer clothes. Because of the benefits, there are not enough products in the store."


Rush to buy

Consumption need reason


As a means of promotion, specials are attractive to consumers, but there are also flaws and problems.

The reporters found that most of the discount summer clothes were short of code processing. The sizes of two more people, S and M, were hard to find, and most businessmen said that clothes could only be changed in size and not in style, and individual specials could not even be tried or exchanged.

Some consumers buy clothes directly without testing. Once the size is wrong, it will be difficult to get the right ones.


At the same time, in order to improve the turnover, individual brand businesses use consumers to get together with the mentality of "buy cheap", and mix other low priced brand clothes into promotional products to sell together.

Miss Tang once encountered this kind of situation: "buy clothes to see which is beautiful, the size is not suitable, where will pay special attention to the brand? Originally thought that this brand, buy back found is not at all."

After that, Miss Tang would look carefully at the trade marks.


For the special products and promotional activities launched by businessmen, citizens should also keep rational consumption, choose the right ones, carefully consider them, carefully check the integrity of products, and guard against the sale of mixed brand clothing.

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