How To Earn 20 Million Yuan In Five Years

On October 19, after five years of struggling in the field of e-commerce, I have encountered numerous difficulties, but no matter how embarrassing the situation, I always insist on doing Electronic Commerce , and firmly believe that I can achieve something through it. Unexpectedly, today I really did it: 90% of the company's output value of 20 million yuan comes from e-commerce.

As the old saying goes, "One's music is not as good as the other's music", I am willing to put the five years of e-commerce experience If you think these experiences are superficial, you have the right to laugh.

E-commerce can not be separated from IT talents. From web page production and maintenance to image optimization processing, from product information release and feedback to product sales and after-sales, e-commerce talents are all the protagonists.

The e-commerce team I recruited is very effective, because I am not an IT Elite , so they put forward many reasonable and efficient suggestions.

The engine of e-commerce is at the product information release place. My purpose is to release as much information as possible. So far, our company has released information in the following ways: mass mailing, mass mailing, mass shopping, Baidu promotion, network optimization, blog promotion, forum promotion, E-call statistics, etc. The purpose of doing this is to attract traffic. Diversion flow is one of the priorities of the E-commerce Department. In the monthly plan, the E-commerce Department will allocate tasks very purposefully and check the progress of the plan every day and every week.

The writing of product information is also very important, because it is directly related to whether it can attract customers' attention and place an order at one time. In this regard, our company has a copywriter who is responsible for writing product information. If the product function differentiation is very small, a special copy should be written according to each function. For example, if the same product function A can be applied in the field of A, the copy A should be written; Function B can be used in the field of B to write Copy B. After segmentation, it is more targeted, and the target customers get useful information Will be greatly improved.

When a large amount of information is released, customer feedback will come back. At this time, the e-commerce team is responsible for summarizing the feedback information, and sending the summary information to the e-commerce customer department in time for them to follow up. In order to strive for timeliness, the connection between them is mainly achieved through "trade links".

Because my customers are all introduced through the network, so the link of going out to pull business is omitted. It is precisely because of the omission of this link that I not only saved a lot of money, but also across the country, with customers from all over the country. What's more, I'm glad that the foreign trade e-commerce team I set up got off to a good start, and the first order brought back more than 100000 orders, which showed me the broad prospects of foreign trade.

In addition to networking, telephone is also essential for the company to achieve efficient operation. The company should ensure that every employee has a telephone to facilitate communication with customers and colleagues. When answering the phone, make a good record of the call, for example, ask the caller how they found us, and then provide it to the E-commerce Department through "Tradelink" after statistics, so that they can quickly adjust and improve the way of releasing information.

In the successful e-commerce operation, we must find some highlights of "people have no me, people have my best", otherwise it will not work if there is no paper case written so well. For example, our highlights are: Gaorui wind turbine is the only dedicated wind turbine on the Qinghai Tibet Railway; The company promises "one-year replacement, three-year warranty" and so on.

Over the years of operating e-commerce, I have summed up a crucial experience, that is, to maintain the coordination of the team, because the uncoordinated team will affect the operation of the whole company.

For example, the customer department is responsible for contacting the target customers, who will answer the product related issues for the customers. If there are unanswerable questions, they will quickly transfer the questions to the engineering department, and the technical engineering personnel will be responsible for answering them in detail.

I require every technician's mobile phone to be on 24 hours a day so that customers can contact us as soon as possible and get solutions in case of emergencies. In order to facilitate customers to quickly contact us, we have also opened a national 400 telephone.

To sum up: e-commerce needs to be bigger and stronger. First, we need to have an enthusiastic e-commerce team, second, we need to explore the highlights of products and services, and third, we need to maintain team coordination. As long as the above three conditions are met, I believe you will be as invincible as I am in the e-commerce battlefield with a double-edged sword in your hand!