Exhibiting Knowledge: Finding The Right Position And Achieving The Goal
stay
Exhibition
scene
Attract investment
The function is gradually weakened today, if we want to give full play to it.
Exhibition
There is only one way to function.
Exhibition
The goal is to turn the target into a target.
Exhibition
from
Attract investment
The conference became a signing convention.
Clothing in recent years
market
Fierce competition, some leading
brand
In the CCTV invested a lot of advertising to create popularity, under the strong advertising offensive, a number of two or three lines.
brand
It's hard to get enough money.
brand
High quality agents with strong sense of experience.
A
brand
It is a medium-sized business.
Leisure clothes
Min faction
Men's wear
The enterprise will be promoted to the whole country through the form of agency system with headquarters, provincial agents and two level franchisees.
Although the company has been operating for more than 10 years, there are still half of the country's blank provinces.
brand
And agent groups are in a weak position. Therefore, we should quickly expand our sales network and attract a number of powerful agents to join us.
brand
The key to the rise.
The purpose of its participation in CHIC is very clear.
Attract investment
On 2006CHIC, we use deep marketing techniques to make A in the two or three line.
brand
Miracles, signed six provincial agents at a time, and the provincial network basically covered the whole country.
The six new provincial agents only opened more than 130 stores in the second half of 2006, and A enterprises turned their losses into profits at the same time.
his
Exhibition
Attract investment
The way is worth learning.
Identify accurately
Location
Lock target
We often hear business owners complain:
Attract investment
In the season, our people also went out in batches, and the travel expenses had been spent quite a lot, and there were few customers actually signed.
Where exactly is the problem? We have diagnosed more than a dozen medium-sized enterprises in succession.
Attract investment
After the dilemma, it was found that the core issue is matching, that is to say, these business people did not find the target customers, and did a lot of useless work.
To find the right agent, first of all, be clear about yourself.
Location
Identify which category you belong to.
market
Is it a first tier city or a second tier city or a three or four tier city?
Take A
brand
For example, the
brand
Business is business.
Leisure clothes
The products are mainly jacket and suit, the price of jacket is between 300 yuan and 700 yuan, and the target group is mainly working class.
this
Location
Obviously suitable for three or four line cities (prefecture level cities to county towns).
Exclusive shop
And mid-range shopping malls.
Most of these shopkeepers or suppliers get goods in the regional clothing distribution centers.
Attract investment
The way of landing is personnel.
Attract investment
The most effective.
Through the above analysis, the main source channels of its target customers are: regional clothing distribution center (clothing city, shoe city, etc.), all levels of chamber of Commerce, and all
Brand agent
Shang.
We should pay special attention to the two groups.
Wenzhou
People (Zhejiang people); two are Minnan people.
Most of the distribution channels of textile and apparel in China are in their hands, and most of them have joined the local chamber of Commerce.
So it's like the local Zhejiang chamber of Commerce.
Wenzhou
Chamber of Commerce,
Fujian
The chamber of commerce is the main target.
Facts have proved that A
brand
In the spring and summer of 06, more than 50% of the agents at all levels came from the above chambers of Commerce.
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