Fashion Week Changes &Nbsp; Who Is The Star And Fashion Designer?

Recently, 2011/2012, autumn and winter series of four fashion week in New York, London, Milan and Paris are being launched in full swing.

Apart from paying attention to the next season trend costumes on the T stage, people are also attracted by the star guests sitting in the front row of the show. Some of them even grab the fashion trend and attract busy photographers and journalists. Fashion week has also become a great party of celebrities.

However, how can such a way of inviting stars bring much benefit to the brand released by fashion week?

The change of exhibition mode

It ended shortly ago.

Back in 1858, French fashion designer Charles Frederick Voss (CharlesFrederickWorth) set up a fashion store for the first time to hire real models for display.

As the stars are now in support, the reporters are very different from the fashion show. The models then stroll around the exhibition hall of the high fashion salon to show their costumes for customers and journalists.

The fashion show began in the US Department Store in nineteenth Century, followed by the French fashion parade, and its theme became a display of European costumes to American consumers and journalists.

But during World War II, the fashion process in Paris was interrupted, and EleanorLambert, an American propagandists, launched her brainstorming. Eleanor Lambert.

She gathered all American designers to join the weekly fashion announcement called PressWeek.

Reporters began to notice that American designers began to get their trust in magazines.

Such weekly fashion releases continued until 50s of last century until many designers decided to go solo.

In this difficult thirty years, this form of fashion is very stable.

Each designer releases their own clothing, and buyers, main customers and celebrities are involved in these shows.

For example, in his last show, Houlston, the designer, invited the then Hollywood star, LizaMinelli LizaMinelli.

Transformation to commercialization

However, in the past twenty years, this form has undergone significant changes.

In 1989, the Internet began to spread all over the world.

In 1992, Vern Maris, director of the fashion week of New York, promoted the first New York fashion week, promoting fashion and promoting a coexistence of competition and cooperation among designers.

In the early 90s of the last century, Jenny Versace, the designer of Italy, invited the movie stars Stallone, singer Prince and GianniVersace to let them join the show. This idea made the fashion world boil again.

In the late 90s of last century, celebrities had become the support and support of fashion shows.

In February 1999, American designer Tommy Hilfiger invited TommyHilfiger, Andy MacDowell, Mark crath, LennyKavitz, Maxwell, Mya, Weklev Jean, Samuel Jackson and Gavin Rossdale to gather popularity for his release show.

Fashion week has become a commercialized operation for many years.

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Celebrities are attending fashion week because they can get a 6 digit attendance fee there.

But people do not know what the future of these celebrity effects will be.

Some famous designers, such as the American ones.

However, some brands simply abandoned the fashion week. For example, GarethPugh created his 2011 spring and summer series of publicity films; Zach Posen (ZacPosen) chose to make a picture album of 2011/2012 autumn and winter series; the famous Tom Ford (TomFord) also released a new series in a private way.

After all, not the most famous stars sitting on the front row of the fashion week show can save a disappointing fashion series.