Can We Set Up Exhibition Companies To Promote "Made In Dongguan"?

"2011 Dongguan Humen clothing, electronic information products (Shenyang) exhibition fair" in Shenyang International exhibition center Develop. It is reported that the exhibition lasted for four days, a total of more than 100 enterprises in Humen participated in the exhibition. As of press release, nearly 200 enterprises in both places have initially reached the cooperation intention of a total amount of 3 billion 600 million yuan.

The success of Shenyang's trip to more than 100 enterprises in Humen is in fact expected. In recent years, every time the Dongguan enterprises go out to participate in various exhibitions, they almost always return to their home. With the processing and manufacturing capabilities of Dongguan enterprises and the quality of products in the European and American markets, there is great potential for "Dongguan manufacturing" to expand the domestic demand market. Can Dongguan set up exhibition companies, organize Dongguan enterprises to hold fairs in the cities of the mainland in a market-oriented way, and promote "Dongguan manufacturing"?

Relatively speaking, "made in Dongguan" is much more famous in the European and American markets than in the domestic market. Popularity 。 In the context of the depressed market in Europe and America, it is inevitable for Dongguan enterprises to open up domestic demand market. And through the form of centralized marketing, it is a more reliable choice to approach the mainland market quickly, to get close to domestic consumers and to quickly approach the dealers in the mainland.

In the year before last and last year, Dongguan enterprises held a large-scale exhibition fair in Changchun, favored by local businesses and consumers. According to media reports in Changchun, there were not many customers on the first day of the first exhibition, but after second days, customers passed through the mouth, especially the extensive media coverage. The local partners decided to cooperate with Dongguan long before they saw the quality of Dongguan's products and the enthusiasm of their customers. We should be confident that most of the Dongguan goods are available to the European and American markets. Whether they are processing or manufacturing quality, they can be said to be domestic and even world-class. They are fighting for the domestic market, and Dongguan products are not afraid of any rivals.

At present, Dongguan goods go up north. Exhibition It is also held by the government. In the long run, this is not necessarily the best arrangement. One possibility is to set up a special exhibition company from private capital in Dongguan, or to go back to the second place, to invest a small amount of investment or subsidies by the government, and with appropriate policy support, to set up a semi civilian and semi official exhibition company. The exhibition by specific exhibition companies can display the tension of expanding the market.

In the process of constructing "smile curve" in Dongguan enterprises, rationalizing external marketing environment is one of the expectations of enterprises. Dongguan's governments at all levels have laid the groundwork for organizing enterprises to go north and South in recent years. At present, we should gradually transform and replace government exhibitions by exhibitions of exhibition companies, so that "Dongguan manufacturing" can achieve greater and more lasting market share.