Exhibitors In The Finished Shoe Area Are Reduced.

The opening ceremony of the fourteenth China Dongguan international shoe exhibition will last 3 days.

The exhibition brings together about 450 exhibitors from Hongkong, China, Taiwan, Italy, Portugal, Turkey, Denmark, India, Japan and the United States.

The exhibition is divided into three thematic exhibition areas: finished shoe area, material leather and accessories area and shoe machine area, displaying high and medium grade shoes, shoe materials, shoes decorations and machinery to meet buyers' one-stop shopping needs.

This year, the exhibitors of the finished shoes exhibition area were reduced. The organizers said that this is the labor pains before the pformation and upgrading of shoemaking enterprises.

Shoe enterprises face shortage of funds

Dongguan Dong Zan Co., Ltd. is a three to one enterprise, specialized in the manufacture of finished women's shoes.

The company started exporting 17 years ago, and because it was mainly exported to Japan and other countries, the financial crisis in 2008 did not hurt the company.

"But this year is completely different."

Wang Huiwen said the cost of shoe materials, such as rubber and pigskin, rose by 30%.

In addition, artificial

Since last year, he tried to switch to domestic sales and re registered the company in China.

"There is really no reason why pformation is really lacking in money."

He said.

Because he is a native, he often has to take his home property as collateral so that he can get a small loan from the bank.

Wang Zhuoliang, Executive Deputy Secretary General of Dongguan Leather Footwear Association, said that the footwear industry in Dongguan is still mainly OEM export. Although pformation and upgrading is the way out, expanding domestic sales is not an easy task.

Currently in Dongguan,

This year, Xie Yang, general manager of Yiyang Shoes Co., Ltd., which has just been pformed into domestic market, has expressed another view. "The key to domestic sales is to calm down the mind and make the product well and the channel well.

Don't spread it too far from the beginning.

Organizers will increase investment in shoe exhibition

Reporters at the scene saw that this year's exhibitors of finished shoes have been reduced compared with previous years, coupled with the current shoe industry's rising costs, declining profits and difficult export markets, allowing the industry to add some conjectures.

"It's true that business is hard now, but the prospect of brand, creativity and domestic sales is still optimistic.

Now the trend of consumer goods in the world has been slowly targeted at China.

Feng Peixi, vice president of Dusseldorf Exhibition (Shanghai) Co., Ltd. said, "Dusseldorf group has never given up on Dongguan market, on the contrary, we will increase investment."

Zhu Yulun, chairman of Hongkong Ya style exhibition as one of the organizers, said

In addition, Feng Peixi also talked about a more realistic question.

He said, at present, the competition for shoe shows is fierce. The shoe manufacturers will consider the realistic question. They are attending the Canton Fair, the shoe exhibition in Guangzhou or the shoe exhibition in Dongguan.

"In fact, the shoe exhibition itself also needs support from local enterprises and the government. The government can consider subsidized the exhibitors and encourage them to participate in the exhibition."

Feng Peixi said.

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Exhibition highlights

1. Lecturer of the Department of textile and clothing science, Hong Kong Polytech University, Liao Yongxin, who has provided consultant and internal training to sunrise group, Procter & Gamble, Semir and other companies, will present today's "brand positioning - emotion and reason", analyze how to make the market positioning after the upgrading and pformation of shoes enterprises, establish a brand differentiated and market oriented differentiated positioning, and take the brand as an example to lead the industry to seek inspiration from the discussion, so as to have a further understanding of modern brand management.

2, Europe and the United States are the largest market for footwear exports in China, and also the most demanding areas for consumer product safety.

Cheng Jianxiong, technical manager of China Ding Testing Technology Co., Ltd., in the analysis and response of environmental protection requirements for European and American footwear products, will focus on analyzing the environmental requirements of European and American footwear products and how to deal with them so as to reduce economic losses.