How To Start The Battle Of Brand Name Brand?

Ding Pengwan, chief operating officer,

Government and enterprises work together to protect corporate trademarks

Ding Pengwan said, enterprise Trademark is an important part of enterprise brand culture, and protection of enterprise brand is one of the core links of enterprise development strategy. Since the development of the brand, the brand protection has been attached great importance to. When the wolf was founded in 1993, its trademark logo was like a sickle shape and a wolf. It is designed that the company must start developing the market and develop the wolf spirit. With the development of the company, the brand of the wolf has changed to the form of "H" Hongpeng's wings. The logo extends to both ends, symbolizing the infinite development of the brand of the wolf, and the dynamic LOGO shape, which shows the brand's tide and vitality with the vitality of orange.

The company has made great efforts in trademark protection, including the registration of well-known trademarks in China and famous trademarks in Fujian, as well as the special protection of well-known trademarks. Enterprises have professional teams to manage intellectual property rights.

However, our country is currently in Trademark registration When goods and services are categorization too small and many categories, some illegal elements rush to others in different categories of goods or services, create famous trademarks, and hurt the right to create brand enterprises, which will lead to confusion of consumer consumption. For these problems, Ding Pengwan said that enterprises should strengthen their protection of brand awareness, and at the same time, the government should strengthen and perfect the protection system of well-known trademarks, and stop illegal malicious registration by illegal individuals.

Zhu Shaoxiong, marketing director, Kate (Fujian) children's products Co., Ltd.

Enterprises should cultivate their internal strength and create a good brand culture.

Zhu Shaoxiong said that Kate's trademark is a combination of English letters and Chinese characters, designed to convey dreams and happiness, and create a positive young child's kingdom of Kate. Zhu Shaoxiong believes that the reason why trademark infringement is long-standing and uncommon is that the awareness of brand protection is not strong enough, and the legal system is not perfect enough. Enterprises should have their own unique brand culture, run through the enterprise system. Others copy only the body of the brand logo, and can not copy the soul of the brand culture. It is precisely because of its unique brand culture that the Kanding group can develop rapidly in just a few years.

Zhu Shaoxiong also suggested that enterprises should apply for the protection of intellectual property rights in the form of trademarks, trademarks and trademarks. Enterprises should strengthen their sense of self-protection and understand the means of administrative protection and judicial protection.

Min faction brand Serving general manager Yang Xinbin

Enterprise, network brand trademark is original to eliminate Shanzhai

Yang Xinbin said that the cottage brand began to take advantage of the momentum of famous brands, strong commercial purpose, and "Big Bang" to start the popularity of its brand to attract consumers. In recent years, laws and regulations are constantly changing. Quanzhou enterprises have gradually strengthened their brand awareness and realized the importance of trademark culture. Min Pai brand service company's LOGO graphics is a red eaves with one of the characteristics of Southern Fujian residential buildings. The company serves the business of Min faction system. The trademark of Minnan has unique style and is hard to imitate.

Yang Xinbin also suggested that enterprises' trademarks should be highly valued from design to molding. The trademarks designed by enterprises should be original and personalized. They should not imitate others, plagiarize other brands, design trademarks by professionals, or entrust professional agencies to be responsible, and network brands will also be so. As well as enterprises in the development process, we must know how to protect their trademarks, enterprises can set up specialized brand departments or anti-counterfeiting departments. Government departments should introduce the protection policy of enterprise trademarks, but more importantly, enterprises should do well in trademark protection.