Hongkong Fashion Competitiveness Under The New Background

< p > "Hongkong Fashion Festival autumn and winter series and Hongkong international fashion collection held in the same period, can play a synergy effect, provide buyers with one-stop procurement platform, and effectively promote exhibitors to build brand."

Zhou Qiliang, vice president of Hongkong TDC, said.

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< p > < strong > facing more powerful challenge < /strong > < /p >

The advantage of < p > < Hongkong a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > is that a target= "_blank" href= "target=" > designer can go to different places to study and find inspiration at any time and place, and the rich manufacturing resources in the mainland can guarantee the speed of production.

When asked what advantages Hongkong garment industry has in today's global integration environment, Hongkong designer Liu Zhihua (Henry Lau) said.

He mentioned the role of Hongkong stars in helping and promoting the fashion industry in Hongkong. He had designed "a target=" _blank "href=" //www.sjfzxm.com/ "> /a" and "image guide" for the concert of Anita Mui, Leslie Cheung, Hacken Lee, Lun Yongliang, Vivian Chow and many other stars. This is also one of the ways that Hongkong designers know and understand by the general public.

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< p > Hongkong's fashion hall character, Anita Mui Lau Eddie Lau, said she had thought that if he was the designer of this age, how should he be there? The answer he gave was: "Hongkong is our base, but I will also open up the Shanghai and Beijing markets, because the fashion environment is good and suitable for the development of designers."

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< p > no matter the fashion industry or designer in Hongkong, it is clear that the past "good days" have gone forever. They are now facing more and more strong challenges and stronger competitors. If they want to win the competition, they will not be able to consolidate themselves. When they are training new people, they also need to introduce strong competition mechanisms and competitive exchanges so that designers can understand the current situation better.

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"P" 2014 "the Hongkong youth fashion designer YDC" and "Hongkong gorgeous show" is one of the two very representative activities.

Zhou Qiliang, vice president of Hongkong TDC, said.

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< p > < strong > gives new designers more opportunities < /strong > /p >

The "Hongkong gorgeous show" held on the first day of Hongkong Fashion Festival and autumn winter series is regarded as the most spectacular show in Hongkong fashion week. < p >

The "gorgeous show" invited Madrid based Amaya Arzuaga, Paris based Calla Haynes, mainland China's Masha Ma, and Hongkong, China's Liu Zhihua (Henry Lau) the four international fashion designers show their design works, and by Ji Lili, Yao Shuyi, Jia Jing, Liu Dan and Korean model Lee Hye Jung and other leading show.

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P > it's not easy to put together four different styles of designers to create a show: Madrid's Amaya Arzuaga often shows bold colors and novel tailoring. The latest series of inspiration comes from butterfly wings and Japanese origami technology; Paris's Calla Haynes often gets inspiration from flowers, and designs lots of rich print patterns every season, which are romantic and avant-garde. Masha Ma, based on Paris and Shanghai, always likes to highlight the clipping of works with white. Elegant design and simple tailoring are her style. The latest series of Hongkong Liu Zhihua put the story of ordinary girls running Hollywood onto the stage to show the gorgeous pformation of ordinary people. <

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< < p >, including Lian Baozhen (Elizabeth Lin), Mai Mim (Mim Mak), Zheng Yihua (Eva Cheng) and Jiang Dehua (Wal Kong), all the four YDC designers who have set up personal brands, the finale shows their latest works.

In order to show the design power of Hongkong's new generation, the organizers also put the prize winning works of YDC in the exhibition hall of the exhibition center, 1D hall and D-mop in central for nearly half a month.

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< p > < strong > in Fashion Festival, "change" < /strong > /p >

After the two Hongkong fashion show, Hongkong TDC released data on the fashion show in second days. It showed that the exhibition in four days (13 to 16 January) attracted nearly 38000 buyers from 92 countries and regions.

The activities during the two fashion shows attracted more than 21000 people.

"Buyers are mainly from mainland China, Japan, the United States and Taiwan, China."

Zhou Qiliang, vice president of Hongkong's TDC, said that the number of buyers in traditional markets such as Australia, Singapore, Spain and Canada all recorded a double-digit increase, reflecting the optimistic attitude of buyers in these traditional markets.

In emerging markets, buyers in Philippines, Indonesia, Thailand and Turkey also recorded double-digit growth.

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< p > in addition to providing platform for the promotion of new products and springboards to overseas markets for local fashion companies and designers, Hongkong's TDC is also working hard to develop the local market, such as the launch of the "Hong Kong in Fashion" series of activities aimed at ordinary consumers, including 52 partners, including well-known fashion brands, shopping malls, cafes and restaurants, to promote Hongkong local fashion and local design with "fashion street shooting competition", shopping mall free image design and professional photography services.

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