Nike'S Exclusive Custom Service Nikeid Is Welcomed By Young Girls.

The agent of Nike counters at Hangzhou Tower and other shopping centers said that the service is mainly focused on

The brand outlets and the official website have not been promoted to the distributors' stores.

At present, consumers can not enjoy this service in the stores in Hangzhou. Recently, they can try it in a direct store in Shanghai. "Its audience is still relatively wide, especially for young girls."

This customized service is called NIKEiD, with more than 200 shoes on its official website for exclusive customization, such as this year's Roshe One series.

The classic Jordan series basketball shoes, Air Max series sports shoes and so on.

"In Nike official website saw customization, plan to write a ANTA on the left heel and write a ADIDAS on the heel of the right foot. I didn't expect Nike to be angry..."

Not long ago, netizens "II teenage giant" on micro-blog made a screenshot of their sports shoes on Nike's official website. When she signed the character signature, she entered the word "ADIDAS". On the web page, "I'm sorry, your input is not in line with our relevant policies", which made her laugh and cry.

For many fans of Nike and fans of sports shoes, this custom service is no stranger. Apart from Nike, Adidas and other brands also have similar services, you can choose personalized colors and fabric collocation after you match a pair of shoes, and you can also mark your own name and other personal imprints on the shoes, and customize the unique shoes.

Style, color, fabric optional, but also personalized signature.

The agent of Nike counters at Hangzhou Tower and other shopping centers said that this service is mainly focused on Nike's direct brand stores and official website, and has not been promoted to the distributors' stores.

At present, consumers can not enjoy this service in the stores in Hangzhou. Recently, they can try it in a direct store in Shanghai. "Its audience is still relatively wide, especially for young girls."

This customized service is called NIKEiD, with more than 200 shoes on its official website for exclusive customization, such as this year's Roshe One series running shoes, classic Jordan series basketball shoes, Air Max series sports shoes and so on.

The general customizing process is that you can choose the color and material you like in the different parts of vamp, shoe tip, heel, outsole, middle sole, shoelace, lining and so on. Finally, you can embroider the personal signature of 6 characters within the heel of your shoe, such as your name Pinyin abbreviation.

The total price of the customized shoes is slightly higher than that of the non customized ones (with an average of about 200 to 300 yuan per pair, depending on the particularity of the fabrics, etc.), and the customized shoes will be delivered to the door within 4 weeks (individual styles will take longer).

Want to add a pocket that can put iPhone6PLUS? OK!

Besides Nike,

There is also a similar custom service called mi adidas.

Customers can choose their favorite colors, fabrics and embroidery on the basis of a Adidas classic shoe template.

Last year, Adidas also developed a APP. Users can print their favorite patterns on sneakers, which cost a lot of money and cost $110, and they do not support China.

In addition to sports brands, many popular fast fashion and casual wear brands have also tried to offer customized services. Compared to buying luxury brands with higher threshold, more popular and mass production of ordinary clothing is more prone to crash shirts, and consumers are increasingly demanding on goods and service experience.

In 2013,

In Japan, 3 custom clothing stores "My Uniqlo" were first launched. These stores bought about 170 accessories from handmade material stores, and according to the needs of customers, the clothes were modified or decorated by professional customers, and they could be delivered on the shortest day.

Also in Japan, where Levi's is located in Shinjuku's concept store, customers can change their clothing design according to their own preferences. For example, add a iPhone6 Plus personality pocket to the back of the jeans.