Suning: Extreme Service Plus O2O Experience

For Suning, whether it is the front-end visible PC terminal, mobile terminal, cloud store, Yi Po service station, or the invisible logistics, finance and data at the back end, all of these are traced to optimization.

To create the ultimate service.

This year, the industry will have such a feeling: Suning moves a lot.

From supermarket, cloud shop, capricious pay, PPTV TV and other blockbuster products to the

Strategic mutual investment, and then put forward the concept of "import, export, interface".

After six years of Internet retail pformation, Suning has entered the harvest period, and all kinds of new businesses are flourishing.

Chairman of sunning Yun Shang

At the three quarter deployment conference at Suning headquarters recently, he summed up Suning's abilities in the past six years, first dished out and defined the concept of "retail CPU", and indicated that he would open the business retail capability of Suning to the whole society and partners.

Whether traditional retailers or Internet retailers, they must constantly build their core competence and form a service product matrix, so that they can be more competitive in cost, professional and security, and win the recognition of consumers.

It is no exaggeration to say that Suning has formed a whole process and specialized service run through pre-sale, sale and after sale to meet the needs of O2O's extreme service.

Suning is a retailer.

In Zhang Jindong's concept, "service is the only product of Suning" and the object of service is far more than consumers.

"We should break the boundaries, remove barriers, and build a professional ecosystem based on Suning's Internet retailing capability, serving the suppliers, serving the partners, and serving the small and medium enterprises. Ultimately, they are better able to serve the users."

In the Internet era, Suning pioneered the opening up of goods and users online and offline, creating a shopping mode that integrates online and offline at anytime, anywhere.

In terms of services, it also focuses on O2O integration: big data analysis of consumer demand, push the sale of customized products, pre service services; use of Internet technology to pform stores, "cloud shop" to increase the sale of experience services; delivery and integration, on-line easy to treasure, professional customer service is to protect after-sales service.