In May 2016, Shanghai'S Ten Major Stores Realized Sales Of Clothing Of 326 Million Yuan.

Market Overview

According to Shanghai clothing Industry association network regular statistical report shows that in May 2016, ten major shopping malls in Shanghai were selling 714 thousand categories of clothing items (set), an increase of 44 thousand pieces (sets), an increase of 6.6% in the chain, a decrease of 166 thousand pieces (set) compared to the same period last year, a decrease of 18.9% over the same period last year. In May 2016, sales of clothing category goods amounted to 326 million yuan, a decrease of 43 million yuan, a decrease of 11.5% compared to the same period, a decrease of 54 million yuan compared with the same period last year, and a decrease of 14.3% over the same period last year. The average selling price this month was 457.6 yuan / piece (set), a decrease of 17%, an increase of 5.7% over the same period last year.

From the data of clothing information of Shanghai apparel industry association, the overall consumption of clothing in Shanghai shows a downward trend. Meanwhile, there are obvious signs of seasonal consumption. The sales price of clothing brand is gradually declining, which tends to be within the reasonable consumption space of the summer clothing. The amount of clothing consumption increases gradually, while the total consumption of clothing shows a relatively downward trend.

Sales analysis

All categories declined.

In May 2016, all kinds of clothing sales in Shanghai declined to varying degrees. Among them, the jeans ratio decreased by 47.2%, the men's casual wear decreased by 33.6%, and the wool (cashmere) sweater and men's suit were down by more than 20%.

The total sales volume was 1 billion 981 million yuan.

In 2016 1~5, the total sales volume of clothing products in ten major shopping malls in Shanghai totaled 3 million 499 thousand units (set), down 11% compared with the same period last year. The total sales volume reached 1 billion 981 million yuan, down 8.6% from the same period last year, and the average selling price was 566.2 yuan / piece (set), an increase of 2.7% over the same period. Among them, sales decreased by 223 million yuan due to the decrease in sales volume. Sales volume increased by 37 million yuan due to changes in commodity structure and average selling price. The total net sales of the two items decreased by 185 million yuan.

Brand performance report

Women's fashion

In the 1-5 months of 2016, the total sales volume of women's fashion was 931 thousand (set), down 17.6% compared with the same period last year. The total sales volume reached 733 million yuan, down 11.4% from the same period last year, and the average selling price was 787.7 yuan / piece (set), an increase of 7.6% over the same period. In May 2016, in the first three sales, the "shadow" brand won the first place this year; the INSUN brand entered the top three ranks for the first time, ranking second; the "Ya Ying" brand got third, and the sales volume fell by 29.7%.

Men's style Leisure clothes

In 2016, 1-5 months, the total sales volume of men's casual wear was 191 thousand (set), down 19.7% compared with the same period last year; the total sales volume was 136 million yuan, down 14.6% from the same period last year; the average selling price was 710.8 yuan / piece (set), an increase of 6.3% over the same period. In May 2016, in the top three sales, the "TommyHilfiger" brand continued to win the championship, sales decreased by 38.5%; the "LACOSTE" brand and the "JACK&JONES" brand reclaimed second and third respectively, and the ring ratio decreased by 18.7% and 47.1% respectively.

Men's formal dress

In 2016, 1-5 months, the total sales volume of men's formal clothing was 105 thousand (set), down 3.8% compared with the same period last year; the total sales volume was 154 million yuan, down 5.1% from the same period last year; the average selling price was 1465.1 yuan / piece (set), down 1.3% compared to the same period. In May 2016, the "three brands of sales" returned to the top place in the top three sales, and sales decreased by 2.3% compared with the previous month. The Blue Leopard brand of the champion last month gained second, a decrease of 26.9%, and the "Callisto" brand decreased by 9.2%, ranking third.

male shirt

In 2016 1-5, the total sales volume of men's shirts was 59 thousand, down 17.1% from the same period last year. The total sales volume reached 24 million 200 thousand yuan, down 11.5% from the same period last year, and the average selling price was 411.7 yuan / piece, an increase of 6.8% over the same period. In May 2016, in the top three sales, the conch brand achieved five consecutive sales, sales fell by 34.3%; YOUNGOR brand grew by 15.4% and second; CHOYA brand continued to rank third, and sales fell by 2.2%.

Men's trousers

In 2016 1-5 months, the total sales of men's trousers increased to 42 thousand, an increase of 2.5% over the same period last year, and sales totaled 22 million 680 thousand yuan, up 14.5% over the same period last year. The average selling price was 535.7 yuan / piece, an increase of 11.8% over the same period last year. In May 2016, in the top three sales, the "wave Ken" brand continued to win the first place, sales fell by 31.4%; the "Maya" brand reclaimed second, sales fell 19.5%, and Chuan Hong brand rose to third.

Children's wear

In 1-5 months of 2016, the total sales volume of children's clothing was 1 million 60 thousand pieces (sets), down 6.3% compared with the same period last year. The total sales volume reached 281 million yuan, down 1.2% from the same period last year, and the average selling price was 264.9 yuan / piece (set), an increase of 5.5% over the same period. In May 2016, in the top three sales, the "Nike" brand continued to win the first place, sales fell by 22.6%; the "Adidas" brand reclaimed second, sales fell 11.2%, and the "E land" brand grew by 7.8%, up to third in the list.

Brand performance report