H&M Price Cuts Drag On Profit Growth

The strong price of the US dollar pushed the purchasing price up. The H&M's net profit in the third quarter ended August was down 9% from last year to 4 billion 820 million kronor about US $562 million. In addition to the foreign exchange factors, the hot weather in August also affected sales.

It is also one of the reasons for the decline in profits.

In the first three months of August 31st, sales of group excluding VAT rose by about 6% to 48 billion 980 million kronor, or 5 billion 770 million US dollars, compared with 46 billion 20 million kroner last year.

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In the third quarter, the sales volume of the group converted into Swedish kronor increased from 53 billion 420 million kronor in the same period last year to 56 billion 800 million kronor, an increase of 6%.

In terms of local currency, sales including VAT rose by 8%.

H&M predicts that 1 or 2 new brands will be launched in 2017. As of now, the brands owned by the group include H&M, Other Stories, Cheap Monday, COS and so on.

And Weekday.

As of the end of August, H&M had 4135 stores worldwide, compared with 3675 in the same period last year.

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Inspired by street fashion, H&M is the exclusive "fashion force" for the exclusive market in Asia.

The whole series includes more than 30 women's dresses, showing modern beauty of fashion in a simple and tasteful manner.

H&M's "new wave force" Asia Limited series was launched on September 22nd in the designated H&M stores in mainland China.

The blouse with smart cartoon design is the essential clothing of the street trend this season. The theme is black, gray, white and blue, with a simple flavor and a relaxed and stylish appearance.

Tailoring the 90s trend, including jeans with long legs, denim skirts and frock skirts, and loose hoodies, sweaters and shirts.

Accessories add a sense of freshness to the shape, such as a handbag and a black knapsack with words.

Socks are essential. They are perfect match with pure white sneakers or city muffin shoes.

Each dress can be matched with a variety of shapes and styles.

The series of advertising films is composed of four domestic music circles and the cool pioneer girls in the fashion circle. They are GIA, an independent musician who grew up in Beijing Hutong. Zhu Jingxi, a talented actress, is a fashion red man CHRYS, who is lovely, handsome and handsome. She is also a star makeup artist and beauty blogger MAGGIE.