8 Year Old London Brand Sibling Announces Closure

In the pursuit of a popular business society, it is too easy for people to witness the grand occasion of the arrival of ten thousand countries, and it is too easy to witness the sadness of people walking in tea, but the interval between them will not be too long.

They are floating and sinking.

It is always the same to save customers.

Moreover, most of the young brands do not have such a solid asset as they are. No, Sibling, which was founded in London in 2008, has become a new independent brand, which is declared to be closed down, and the decision will be extended indefinitely.

The last time I saw Sibling was in London this January.

Zhou, the brand combines the release of men's and women's clothing lines. The whole series is still intact. The girl wearing the bow tie and the boy wearing the beret will bring the visitors to the West Indies, and have a sense of discipline when retaining the wildness of the brand gene.

But before that, Sibling has been using the meat for two or three consecutive seasons to attract audiences. It even made people forget that the brand originated from knitwear.

In January this year, the Sibling spring 2017 summer series released on London men's wear week has become the curtain call for the brand.

In 2015, Joe Bates, one of the three founders of Sibling, died of cancer at the age of 47.

His death brought a heavy blow to this young brand, but it also made the outside world find a temporary reason for its instability.

Sibling used to be a team of three, in the middle of the late Joe Bates.

But 2 years later, Sibling announced that it was closed without warning. A spokesman for the brand said in the afternoon of March 9th: "Sibling is now interrupting its business, and the business resources of the studio are in liquidation.

Cozette and Sid (the remaining two original designers Sid Bryan and Cozette McCreery) are very grateful to everyone who works in the brand and supporters Sibling these years.

In fact, the real collapse of Sibling is the business itself.

The brand, which has entered Selfridges, Dover Street Market and other famous retailers, has expressed concern about the retail environment to reporters after leaving Europe in Britain: the volume of orders from wholesalers is unstable, and the exchange rate has fluctuated continuously.

McCreery once thought that this affected the pricing strategy of the brand.

After they left Europe, they had expected to raise the unit price, but they knew that no reason to raise prices was often a drive to consumers.

Small brands in difficult times can hardly carry the bad environment. They are in a state of uncertainty. But unfortunately, Sibling's design capability has not even delayed it for too long. Presumably, after the January men's wear week, Sibling's performance and orders are hard to sustain.

Band of Outsiders 2014 autumn winter women's wear series

Meadham Kirchhoff 2012 spring and summer women's dress series

Edward Meadham and Ben Kirchhoff

Similar stories often happen in the middle of the same type of independent brands.

In 2015, Britain's niche brand Meadham Kirchhoff also announced that it was closed. It also had a designer portfolio of two people, created for Edward Meadham and Ben Kirchhoff.

In the interview with i-D, one of the designers, Edward Meadham, was depressed. "Meadham Kirchhoff is dead.

It was not killed by the fashion industry, it was suicide.

We can't keep up with anything in the mire of debt. "

After that, Meadham Kirchhoff closed the studio, which lasted for 10 years.

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Fortunately, shortly after the completion of Meadham Kirchhoff, Edward Meadham relaunched its new brand, Blue Roses.

However, the brand has completely disappeared from the shadow of Meadham Kirchhoff.

In the same year, the US independent brand Band of Outsiders dismissed a large number of employees and cancelled the autumn and winter orders.

Finally, the Belgian fashion project foundation CLCC S.A revealed the reasons behind them. They said they had offered a loan of $2 million 500 thousand to Band of Outsiders, but the brand failed to fulfill the obligations of the borrower, which eventually led to the sale of the brand by auction by CLCC S.A.

Although the final sale was not successful, Band of Outsiders lost energy in the capital struggle.

In December 2016, it reappeared with the new Logo, new team and new owner in the 2017 spring and summer fashion week in New York. But the brand of the founder Scott Sternberg has changed beyond recognition. According to the world clothing and shoe net, the series will not be put into production, and the wholesale orders of retailers have been cancelled, replacing the new creative team that the bench has not yet stabilized.

Some of these brands are completely dead, some of them will be revived, but the losses are enormous.

Kirchhoff has said, "the industry's model makes everything incredibly expensive, and then one day, the funding will always run out and eventually we will have to rely on ourselves."

But perhaps the most worrying thing is not the disappearance of a brand, but the expectation that the founder can no longer exist.

The combination of Edward Meadham and Ben Kirchhoff was once viewed as a new star that might inherit Alexander McQueen. But after closing the studio, Edward Meadham said, "I will not work with Ben anymore."

Sibling 2017 spring summer series

Sibling 7 years ago

When reporting the Band of Outsiders, it used the title of "rapid rise and rapid fall", which seemed to imply the fate of an independent brand.

The fundamental reason is that it is very difficult for minority brands to find the right balance between "independence" and "business". In pursuit of a better business foundation, the outcome of group or private placement may be left or right, losing "independence". If you want to stick to it, it is difficult for small brands to gain the advantage of scale effect in pricing and order. Once consumers are tired of or the retail environment changes, they will hardly be able to afford the cost of pformation.

Scott Sternberg, the founder of Band of Outsiders, said at a seminar on "how to succeed in the fashion world" held by Fashionista.

"In a world full of brands, unless you are sure you have original vision, and you have the resources to perform on the platform, you can compete with Balenciaga and Louis Vuitton, otherwise you should not do that."

More interesting reports, please pay attention to the world clothing shoes and hats net.