New Consumption Is Coming To The Three Big Wave. Every Consumer Product Is Worth Redoing.

In August 22nd, the founder of Meng Yue sirloin, Meng Xing (net name carving master), issued a message from the media platform. "Now the consumer market is changing." many people who have done traditional business for ten years and twenty years do not understand the brand logic now.

Nowadays, millions of traditional consumer brands do not understand their operation principles when they look at the brand new brand and net red, but young consumers are crazy about it. To sum up, behind the billowing waves of the "new consumer goods" is the superposition of three big waves. The three big waves are "new media", "new channels" and "new products".

Under these three surging waves, with the upgrading of China's new generation of consumption, we will eventually get something called "new brand". From product definition, supply chain, dissemination, service and so on, it is different from the production of consumer goods in previous textbooks. It seems to him that every consumer product is worth redoing.

According to Meng Xing, he has sold his famous brand carving beef brisket to a catering management company in the first half of the year. According to information from the sky eye, the eagle meat sirloin belongs to a (Beijing) catering management company limited. In June 3rd this year, Meng woke out of shareholders. The carving house was built in 2012. The main brand of the "light luxury" dining brand is its recipe for beef brisket. It is purchased from the original character "Hongkong Eating God Dai Long" in the Stephen Chow movie "the God of food" for 5 million yuan.