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Sports Brand Heavy Invitation Invites NBA Star To Rally But Difficult Performance Decline

2013/7/8 9:56:00 58

In the summer of P, domestic sports brands have launched brand promotion activities. Among them, PEAK sports is spared no expense to invite 3 NBA stars to participate in "basketball for life" activities for their own brand campaign, the company also launched a heavy endorsement star, spurs Tony Parker TP9 new season's new boots. 
 > a href= "http://sjfzxm.com/news/index_f.asp" > PEAK < /a > Sports CEO Xu Zhihua told reporters that the NBA players were not optimistic about China's sports brand, and that the quality of Chinese brands was poor. PEAK was only selected as NBA star in the company's continuous improvement. 
 from Xu Zhihua's conversation, it is easy to see that PEAK can sign Parke, and PEAK will design the NBA combat boots for Parke, representing the NBA star's recognition of PEAK brand, and also represents the NBA star's acceptance of Chinese brand. 
 sports brand summer propaganda war 
 the most attractive activities in all kinds of sports brand promotion are the "a href=" http://sjfzxm.com/news/index_h.asp "NBA" endorsement star "/a". It is understood that the heat team won third individual champions Lining endorsement star Wade and PEAK endorsement star, spurs Tony Parker also came to the mainland of China this summer to launch promotional activities. 
 in addition, Nike CEO Parker recently said that this summer, the company will bring Nike and Jordan brand spokesmen to China to promote brands, including Lebron James and Kirby Brian. 
 there are analysts who say that every summer, various sports brands will launch various activities to promote their brands, of which PEAK, the domestic brand, has more activities. According to PEAK insiders, the company has been holding "PEAK Star China trip" in recent years. 
 in fact, compared with the propaganda campaign between domestic sports brands, the propaganda campaign of internationally famous sports brands Nike and Adidas seems to be full of gunpowder. 
 it is reported that in July 1st, Bayern's two new AIDS and Kirchhoff were dressed in Nike's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > to complete the unveiling ceremony at the new host, all of the two players were sponsored by Nike, but Bayern's partner was Adidas. Adidas is very angry about this. At present, both Ge and Kirchhoff are fined 10 thousand euros for "improper wear". 
 PEAK enters NBA /p >
 from the above Nike and Adidas signed the star punishment can be seen, the international famous sports brand to the company propaganda preciseness and the strict requirements for the signing players. This often reflects the huge publicity role of the signing stars on the company's brand. 
 in fact, PEAK's heavy gold signing of NBA star has promoted the brand promotion of the company, while NBA's recognition of Chinese brand has gradually changed from rejection to acceptance. 
 PEAK CEO Xu Zhihua said that as a sports brand for basketball, PEAK has been committed to taking the basketball as the core, taking the road of internationalization and specialization, insisting on scientific and technological innovation and improving the quality of products, which has been supported and affirmed by the vast number of consumers. 
 Xu Zhihua told reporters that Chinese brands were not accepted by NBA stars. They did not believe in Chinese brands. They thought the quality was poor, and Chinese brands had spent a lot of money on them. But after PEAK's constant contact with NBA stars, it was finally accepted by NBA players and included in the selection list. This means that PEAK can have equal dialogue and negotiation with NBA stars. 
 it is understood that since Parke became the endorsement star of PEAK, it has played a great role in promoting PEAK's brand promotion in Europe and America. PEAK's related products have also been sold for sale. "Since Parke achieved excellent results in the NBA season, Parke's PEAK boots were also sold out because of the NBA competition." PEAK insiders said. 
 in fact, in order to enable NBA players to accept PEAK, PEAK has done a lot of research. Parke, the spokesman for the company, is using PEAK's newly developed gradient dual energy technology. Xu Zhihua believes that for sports brand, the future competition will be the competition of R & D design capability. 
 sports brand entered the trough /p >
 although the major sports brands have invited NBA stars to rally, Xu Zhihua is not optimistic about the performance of the sports brand in the second half of the year. He believes that the performance of the sports brand in the second half of this year is still hard to recover. 
 recently, PEAK sports announced that the net profit in the first half of this year was expected to decrease year-on-year, mainly due to the extensive clean up of inventory activities and weak economic conditions in the industry, which had a negative impact on the demand for new products of the group. 
 in addition, Li Ning Co executive chairman Lining also said that the company's performance in the first half of the year is still under pressure, and the company is making great efforts to change it, hoping to reverse losses in two to three years. He disclosed that the company will not close its stores in large areas this year. In addition, Jin Zhenjun, executive vice president of Li Ning Co, believes that the sporting goods industry is still in the growth cycle, and the company is actively improving its business model. Sales have improved since the fourth quarter of last year, and inventory clearance is close to the target. 
 in fact, not only is the performance of domestic sports brands under pressure in the first half of this year, but also the sales performance of Nike, an internationally famous sports brand, has suffered from excessive inventory in Waterloo. Data show that in 2013, the income of Nike Greater China decreased 5% compared with the same period last year, while the income of Nike in North America increased by 18%. In fact, in the sales area announced by Nike's earnings report, only the Greater China region has slipped and other regions are growing. 
"P", Nike chief financial officer Don Blair, said China is still the focus of inventory management, and the company is making efforts to reduce inventory. It is understood that in order to strictly control the number of new products flowing into the Chinese market, Nike actively cancelled the order.