AND1 Purchase Of Basketball Equipment Brand Has Become The Sole Trademark Operation Right In Greater China.

To expand the market, local

Through the acquisition, cooperation and a series of ways to enhance their competitiveness.

In October 11, 2016,

The company's wholly owned subsidiary, Xiamen en Wan Sports Industry Co., Ltd. intends to sign the authorization agreement with the The Basketball Marketing Company, Inc. and Sequential Brands Group, Inc. Inc. (hereinafter referred to as "AND1 company").

According to the agreement, the two sides will divide the cooperation into several cycles. During each period, the bird will pay millions of dollars minimum guarantee.

Among them, the minimum authorized payment of $2 million 200 thousand before June 30, 2022 will be paid in the next 25 years with a minimum authorized margin of five years in one cycle.

The total cost of the paction amounted to at least 26 million dollars.

Although the popularity of AND1 is not as good as that of Nike,

Other brands, but also for Chinese consumers are no stranger.

In fact, as early as 2003, AND1 entered the Chinese market with the "Street Fever".

But for many years, AND1 has no official licensed brand operators in Greater China. The products on the market are mostly products sold by unauthorized dealers, and some are even fakes.

For the purpose of increasing China's market development efforts, AND1 is also seeking to have strong partners in channel, retail and production to jointly promote the long-term development of the brand.

How much performance contribution can the AND1 exclusive trademark franchise bring to the company? In a notice, the company pointed out that due to the design and production cycle of products, it is not expected that the project will have an impact on the company's performance this year.

But starting next year, AND1 products will be launched online and generate revenue.

At the same time, you said that you have been engaged in R & D, production and sales of your brand.

Although AND1's business is similar to that of the current company, the company has some experience in successfully running the sports brand in China. Meanwhile, Chinese senior basketball fans also have a certain brand awareness of AND1.